Aston Martin's New Idea Essay Example | Topics and Well Written Essays - 1000 words

Aston Martin's New Idea - Essay Example The essay finally tells about the impact of the marketing plan on the sales of the company and the need for right strategy for developing the effective marketing plan. Table of Content Introduction 4 Marketing plan 5 Marketing objective 5 Target market and Segmentation 5 Marketing Strategies 6 Budget 7 8 Introduction Aston Martin, the iconic name in the world of cars, was founded in 1913 by Robert Bamford and Lionel Martin. The car company is headquartered at Gaydon, Warwickshire in England. Aston Martin is known for its luxury and style around the world. There are various models of the car in the market but some of the famous models include Aston Martin DB series, Lagonda Marque, Aston Martin One-77, etc (Aston Martin, 2012). The company has recently decided to change the style and theme of the car to make it more attractive and appealing to the young people in the age group of 20s. This idea of developing a new style and theme for Aston Martin cars can be both advantageous and disa dvantageous for the company. The whole idea of the company with its plan is to increase its market share and profit by targeting new markets which would mainly comprise people of today’s generation, especially in the age group of 20s. ... Marketing plan The marketing plan based on Aston Martin’s new approach to attract a new target market requires a planned marketing strategy which can be discussed as follows: Marketing objective Marketing objective is related to the company’s objective associated with Aston Martin. The objective of the company should deal with its long-term plans in establishing Aston Martin as a brand not only for luxury seeking people but for younger generations. Young people who prefer the sporty look with style and luxury but with different theme and design can be a great market opportunity for the company in terms of market share. Target market and Segmentation Segmentation is important for any company because of reasons such as process of segmentation of products according to their life cycle, and finding which product is to be segmented as per the consumers whom the company is targeting. The target market strategy for the company would begin with the analysis of market opportunit y which would allow the company to estimate the sales and size potential associated with the market segment (Lamb, Hair, & McDaniel, 2008, p. 49). Target market strategy implies the importance of segmentation of market for Aston Martin in order to achieve the marketing objective. Marketing Strategies Marketing strategy for the company should be based on market penetration, market development and promotional tools. Market penetration for the company decides it strategy based on the pricing strategy. It is often seen that companies reduce their product price to penetrate the market and attain a considerable market share before planning for market development. Aston Martin can penetrate the new

Seamus Heaney Mid-Term Break Essay Example | Topics and Well Written Essays - 500 words

Seamus Heaney Mid-Term Break - Essay Example Having learned of what happened while away at school, Seamus spent the school day at the sick bay or clinic where he heard the school bell ring between classes. In his mind, the bell was similar to the paling of the church bells during a funeral. The last bell of the day signaling the end of class after all. Returning home, he did not have a very clear picture of what tragedy had just beset his family. So he met with the mourners with a sense of detachment. Henry was touched by the way that his father â€Å"Big Jim† Evans showed emotion at the death of his younger brother. Knowing his father to be a strong and somewhat stoic man, this was one of the few times that Seamus actually saw his father saddened by an event. Sadness is a very powerful emotion that the man seemed able to convey to his oldest son only by shaking his hand and letting him know what a â€Å"big blow† the death of the middle son was. Why did the Old Man stand for Henry when he arrived and shook his hand? In the family, he was the eldest son and as such, he was second to his father in commanding the respect of the community. By standing up to greet him, the Old Man acknowledged his presence and his authority in the family. Indeed, their situation was quite unusual and that is why Henry seemed lost and confused when the Old Man and others began to stand up to greet and speak to him upon his arrival. This is one of the saddest poems that I have ever read. From the beginning of the second line, it was already evident that this was not a poem that was going to end with a happy recollection of a time past. Using assonance and alliteration, Seamus Henry managed to emotionally involve his readers in the death of his brother. Describing the ringing of the school bell in relation to a funeral indicates that he felt heavy at the thought of time slowly passing. A lyrical poem, one